Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm.
In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program.
By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases.
Infotech Loyalty System
Infotech Loyalty System provides an independent complete platform to make costumers loyal to the business. This system includes a central loyalty software, cards, mobile applications and portable clients for both the customer and merchant.
Infotech Loyalty System gathers information from third party systems according to the business model. It can gather information from a payment switch, card switch, and any other system which has valuable information for loyalty services. The loyalty services can be provided for multi levels in the system. To expand on this point, in PSP (Payment Service Provider) businesses as an example, there are 3 levels of loyalty provided by system
- Interactions between PSP and customers in a direct manner
- Interactions between PSP’s Merchant and customer
- Interactions between other PSP’s Merchant and customer
For a PSP loyalty program the following picture shows the structure of the services.